Looking for ways to boost your SEO performance and see how your competitors stack up? These seven free SEO tools (plus a bonus) can help you increase your SERP rankings, optimize your site, and uncover areas for improvement.

Your website is the cornerstone of your inbound digital marketing strategy, so making data-driven improvements is essential.

1. Google Analytics

Let’s start with one of the most powerful (and free) tools—Google Analytics.

Why It’s Important:

• Tracks site usage, traffic sources, and top-performing pages
• Provides bounce rates, conversion rates, and keyword insights
• Helps identify duplicate content, broken links, and backlinks

👉 Remember to upgrade to Google Analytics 4 (GA4), as Universal Analytics has been discontinued since July 2023.

2. Google Search Console

Google Search Console is your go-to for analyzing SEO health directly from Google’s index.

Features:

• Tracks page traffic, keyword data, and rankings
• Breaks down traffic by device
• Helps with local SEO improvements
• Allows sitemap submissions and provides crawl/index insights

It’s an essential tool to align your website with Google’s best practices.

ALSO READ: The Role of Email Validation in Building Customer Trust

3. Google PageSpeed Insights

This free tool is perfect for analyzing site speed and performance.

What You’ll Get:

• Performance scores for mobile and desktop
• Specific recommendations to improve page load times
• Tips like minimizing unused CSS, optimizing server response times, or converting images to WebP/AVIF formats

💡 Quick wins for developers to boost speed and UX.

4. Website Grader by Weidert

A fast and simple way to see if your website meets SEO best practices.

What It Checks:

• Page size, load speed, and image optimization
• Meta descriptions, link text, and index permissions
• Mobile optimization and security risks

The tool provides a report card score (0–100) with actionable recommendations.

👉 Use it on competitor sites too to benchmark your performance.

5. Screaming Frog

If you want a deep SEO audit, Screaming Frog is one of the most effective free tools.

Features of the Free Version:

• Crawls up to 500 pages
• Detects redirects, 404 errors, and duplicate content
• Analyzes page titles and meta descriptions

The paid version offers advanced features like JavaScript rendering, Google Analytics integration, and missing image alt text detection.

6. Databox

Perfect for those who prefer visual SEO reports.

Key Benefits:

• Turns SEO data into visual dashboards
• Monitors real-time metrics and KPIs
• Sends alerts via email, app, or Slack
• Integrates with platforms like HubSpot, Salesforce, Google Analytics, and social media (paid version)

The free version still provides powerful reporting for small teams.

7. SpyFu

SpyFu provides competitor insights and keyword data in seconds.

What You’ll Learn:

• Your top website competitors
• Shared and ranking keywords
• Top pages, organic clicks, and inbound links

The free version offers unlimited searches with just an email signup. Great for quick SEO benchmarking.

Bonus: SEO On-Demand Webinar

For those who prefer learning through guided sessions, SEO webinars provide extra training, insights, and strategies beyond tools.

Final Thoughts

These free SEO tools give you the insights you need to:

• Audit your website
• Benchmark against competitors
• Optimize performance and UX
• Improve your SERP rankings

Whether you’re just getting started or refining your SEO strategy, these tools provide data-driven solutions to guide your efforts.